Archive for April, 2015

The Advertising Benefits of Small Business Postcards

Friday, April 17th, 2015
Small Business Postcards

Similar to door hangers, postcards and rack cards are a great, physical way to advertise your business.

Similar to door hangers, postcards and rack cards are a great, physical way to advertise your business.

According to the United States Postal Service, 98% of people bring their mail in each and every day and 77% sort through it immediately. When considering using post cards for advertising, what are some of the main benefits for a small business?

Post Cards & Advertising

For a small business, it is important to keep control of an advertising budget. While you may not have the resources to compete with a larger company, a smaller company does have the advantage of being able to execute more unique advertising campaigns. Post cards are more attractive than reading a pamphlet, and post cards don’t require your potential customers to even open anything. You can keep your message short and concise, while also maintaining a potential customer’s attention. The uniqueness of receiving the post card will stick out in your customer’s mind the next time they need to enlist in your services, and it is a cheaper and less intrusive than cold calling or television ads. (more…)

Planning the Perfect Family Reunion Starts with the Invitations

Friday, April 10th, 2015
Family Reunion Invitations

The perfect family reunion starts with the perfect invitations.

When it comes time to plan that perfect family reunion, don’t forget to send out the perfect invitations!

From including the location, to picking a date and time, an invitation is almost like the life force of a party. Everything starts with the invitation, but not enough people take the proper preparation in planning and sending their invitations for their family reunion.

Invitations Help with Organization

We’ve become so accustomed to instant response through texts or emails, that it is sometimes easy to forget the necessity of invitations. When you establish the number of people you plan on sending an invitation out to, creating a checklist will help keep everything organized. Instead of dealing with bounced emails or looking up all the texts and calls in your phone to see if you made contact with all your family members, creating a list for every person who is supposed to receive an invitation will help keep you organized. If you order the exact amount of invitations you need, then you know exactly how many you sent. (more…)

Business Cards Help Make Small Businesses Make a Big Impression

Friday, April 3rd, 2015
Business Cards

Business cards help small business owners make a BIG first impression.

As a small business owner, cutting costs is a high priority. You simply do not have the budget of larger companies, despite having the same objectives and clientele. So, you cut out several non-essential business expenses, but what about business cards? Do you need them? Are they essential?

Quite simply, yes!

Business Cards Help Make Small Businesses Make a Big Impression

Business cards help you make a lasting impression. Period. They are a quick, easy, and hopefully visually appealing way for small business owners to exchange contact information with potential clients and business partners. They are also one of your most powerful networking tools. (more…)