How can you make your brochures and direct mailers make the right impression on your customers? Let Time Printers help design your marketing materials.
Even though Christmas Day has come and gone, that doesn’t mean the holiday season is over yet! There is no better time to start deploying your latest batch of direct mail. When you need to get your customers some more information, you can’t go wrong with brochures!
Determining the Goal of the Brochure
The first step in designing a quality brochure is to establish what it is meant to accomplish. Is there a specific message you want to convey or create a favorable first impression with a first-time-customer? Turning potential leads into loyal followers is more valuable than you might think, especially when you are responsible for running a small business. In the end, answering these questions will help you design the best brochure that you possibly can!
Understanding the Target Audience
Now, the next step is to understand the target audience of your direct mail campaign. If you are designing the brochure to inform existing customers of new products and services, then it will more than likely look much different than a booklet intended to attract new clients or investors. Be mindful of anything that could unintentionally cause emotional pain for your audience.
Choosing the Correct Color
Finding the proper color for all of your printed materials is never easy. After all, colors impart numerous psychological effects. Think about the response you want from your consumers – soothing them or energizing them will require different approaches, so choose carefully!
Reflecting Your Brand’s Identity
Brochures should put your brand identity front and center. Churches, supermarkets, and web design firms will all have different personalities. The mood is something that you can feel just by looking at the finished product. Plus, you will want to consider using the colors that are already associated with your brand, so that it will be more familiar with your customer base.
Keeping the Fonts Simple
We wouldn’t recommend going overboard on the fonts. Ultimately, it’s better to keep the text looking as clean as possible. Illegible fonts will only confuse and frustrate your brochure’s recipients. The banners, headlines, and titles can have bolder fonts that draw the eye. However, once you have gained the reader’s attention, you have to keep it. Unusual fonts are hard to look at for too long, so find an easy-to-read style and then put dark text over a light background or light text over a dark background for better contrast!
Let Time Printers Help With Your Design
Whether you know already how your marketing materials should look or you want further advice, Time Printers is here to help. We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can tackle all of your questions. Give us a call at 410-566-3005 and be sure to follow us on Facebook, Twitter, Pinterest, and LinkedIn for tips and to see what we have been working on and what we can do for you.
Tags: brochure, direct mail, marketing, marketing campaigns
