Direct marketing tactics could be done online and offline and include email marketing, targeted ads, text messages, direct mail marketing, telemarketing, or events.

If your goal is to have a successful marketing campaign, direct marketing is necessary. As its name suggests, direct marketing presents information about your company, a product, or service directly to the customer. These tactics could be online and offline and include email marketing, targeted ads, text messages, direct mail marketing, telemarketing, or events. On the other hand, indirect marketing allows leads to find your company. For example, blogging is an indirect way that a potential customer can learn about your products, services, and company and hopefully feel persuaded to learn more or make a sale. Here are the benefits of direct marketing.  (more…)