Creating an impactful logo is kind of a big deal. Actually, no, let us rephrase that. It’s a gigantic deal. Graphic design is a vital component of marketing because it helps you build some brand association in the minds of your customers. Your employees make the magic happen, but there’s no doubt that your audience will be the lifeblood of your company. Join us as we stroll through guidelines for different sectors, industries, and fields! (more…)
Posts Tagged ‘logos’
The Logo Lexicon: Making An Indelible Impression on Your Target Market!
Friday, June 25th, 2021Logo Design: Some Brilliant Ideas for Your Brand
Thursday, February 18th, 2021A logo is a visual representation of your entire business. A great logo will speak to your industry, your values, and your business, immediately reminding the customer of your brand and their emotional connection to it. Coming up with the perfect logo isn’t easy, which is why some graphic designers focus their whole business on just that one type of design. If you’re looking for help getting started with designing your new logo, look no further. These brilliant ideas are a great place to start! (more…)
Tips for Creating Text-Based Logos
Friday, April 3rd, 2020Think about some of the most iconic logos that have ever been created. Without a smart-looking logo, your business won’t be able to thrive. After all, graphic design is one of the most crucial parts of any good marketing campaign. The logo links the brand and helps build an association in the minds of your customers. Here are some great tips for what to do next. (more…)
The Importance of Consistent Branding and Logos
Friday, October 18th, 2019At some point, your business will likely need to rebrand. Part of this effort involves creating fresh logos to reflect that change. Whether there has been a location change, new leadership, or external events that could bring bad publicity to your long-established company name, these are all valid reasons for wanting to change your brand’s identity. (more…)
Five Tips for Fixing a Poorly-Designed Business Logo
Friday, February 15th, 2019Every business needs a good logo. Your logo is often the first point of interaction between you and a potential customer; to that end, it needs to be a great representation of your business. If you find that your finished logo doesn’t quite meet your expectations, it can help to know a few ways to try to edit it. Often, graphic designers are working with the specifications you give and may not be able to deliver what you want the first time around. If your logo leaves something to be desired consider these edits. (more…)
What Your Stationery Says About You
Friday, May 12th, 2017Stationery can actually be a pretty divisive topic. There have long been debates about what makes stationery good, and how you can properly represent your company through what stationery you choose. There’s one thing that’s for certain though: your stationery says a lot about what kind of business you are.
Does Your Business Need a Logo Redesign?
Wednesday, March 9th, 2016Your business logo is one of the first things customers will see and be able to make judgements based on. This logo should embody the principles that your business stands for, and create a memorable, lasting impression on customers. Without a great logo, your business might not have this lasting impression. So is it time for a logo redesign?