Direct marketing targets and communicates with consumers directly providing them with information regarding specific topics, events, products, or services.

Direct marketing communicates directly to the consumer without using an advertising go-between. It involves presenting information to a target audience interested in purchasing a product or service. When most effective, direct marketing converts audiences into consumers. At the minimum, direct marketing persuades audiences to visit a company’s website, sign up for a mailing list, or call the company for more information. It’s a disservice not to invest in direct marketing because it helps with a company’s growth and is usually the first impression a person has of a particular company. Here are six different types of direct marketing that could help your company grow.  (more…)