At first glance, you might be confused by what the term “brand book” is supposed to mean. We’re here to prove that it isn’t a riddle wrapped around a puzzle and sealed in an enigma. Business owners, marketing managers, and graphic designers must collaborate to make this project a success. Once you’ve achieved brand awareness, the next step is to build brand recognition. This task can be even more daunting if you are in the midst of a rebranding campaign! (more…)
Archive for the ‘Marketing’ Category
Let’s Make Your Brand Book As Stylish As Possible!
Thursday, July 29th, 2021What Print Materials Does My Small Business Need?
Friday, July 10th, 2020Let’s say that you just started your own marketing agency. That or you have a small business startup in some other industry. Regardless of what your situation is, you’re going to need certain print materials to help your organization get off the ground. What print materials does your small business need? We’re so glad you asked! (more…)
Running a Successful Promotional Campaign for the Holiday Season
Friday, December 20th, 2019Just because we are in the thick of the holiday season doesn’t mean you need to slow down! While it is important to find time to relax, the run-up to Christmas, Hanukkah, and Kwanzaa should be another time to step up your marketing efforts, especially if you are launching a fresh promotional campaign! (more…)
Why You Should Keep Trusting Traditional Print
Friday, August 23rd, 2019The print format isn’t dying. Even though the Internet has taken over and digital media has become so prominent, that doesn’t mean that traditional print has gone extinct. When you need to market your business, exploring every avenue possible is to your advantage. Here is more information about it. (more…)
Cashing Big Checks: Is It Possible?
Wednesday, August 7th, 2019One of the hallmark images of a winner, be it on a game show or at a charity golf tournament, is a big smile and an even bigger check. Those big checks are a great promotional item to get your name and logo some camera time when you sponsor the prize. And you’ve probably found yourself wondering at least once if they’re cashable. The answer is somewhat complicated. (more…)
Marketing Advice: Consider Rebranding Your Company
Friday, January 11th, 2019Are you looking for a fresh start in 2019? In that case, you might be considering the way to rebrand your company. Keep your business at the front of your consumer’s minds with this advice. (more…)
Marketing Advice: How to Gain Repeat Customers
Friday, November 9th, 2018Regardless of the size of your business, creating repeat customers is one of the most essential things you can do. Along with building an excellent reputation, when you have repeat customers, you’re ensuring you have continued business and helping to decrease your need for marketing. While you should always be sure you have a marketing plan, having loyal customers means that you’ll be better able to take advantage of word-of-mouth marketing, which is the most powerful. Your ability to keep customer loyalty is affected by some different aspects, but these three tips can help you significantly. (more…)
Why Market Your Business with Custom-Printed Door Hangers?
Thursday, May 17th, 2018Consider everything you’ve ever used to market your business and get your name out there – email lists, social media alerts, or even membership cards, for example. One way to boost your business you might not think of, however, is to use door hangers. (more…)
3 Advantages of Using Promotional Products to Build Your Brand
Friday, February 2nd, 2018Promotional products are excellent resources for circulating your brand in a tangible way. If you have not yet considered using promotional products for your brand, it’s never too late to start! Below are some of the many reasons why businesses know and love promotional products. (more…)