Instead, take this opportunity to reassess some of the print materials that you use right now and make them better in time to welcome your next influx of guests!
Your hotel doesn’t need to be in a busy beach town to thrive. Business is slow right now due to the Covid-19 crisis, but you don’t need to let this downtime affect your bottom line. Instead, take this opportunity to reassess some of the print materials that you use right now and make them better in time to welcome your next influx of guests!
Current Materials Are Out of Date
One of the best reasons to update your print materials is when your current slate is already very much out of date. Let’s say you rebranded and have a new logo and colors – you shouldn’t keep circulating the old materials that don’t reflect your hotel anymore! Remodeling or renovating your hotel is just as important as upgrading the website, and both the virtual presence and physical location must be supported by newer materials, especially if your building is expanding or offering new deals for the upcoming summer season! Also, consider if the old text layout and graphic design aren’t in keeping with the latest trends – this is another good reason to shake things up again, especially if your contact details have also changed!
Your Brand Has Changed
Every time you reach out to guests, you want to put your best foot forward. That’s why print and digital marketing materials are both so important. Poorly-designed materials can be an embarrassing eyesore and turn away guests and visitors to any events that you are hosting over the next few months. Don’t let this happen to you! Scrap low-quality print materials for higher-quality ones that you know you can be proud of! Theme restaurants and cafes in your hotel could have a different branding design, but that is a rare exception. Be sure to also update door hangers, postcards, and brochures, all of which might be based on inferior cardstock that is no longer passable.
Your Goals and Budget Have Changed
Finally, consider if your goals and budget objectives are different than when you first started your hotel perhaps ten, fifteen, or even twenty years ago. A small startup business, even in the hospitality industry, can quickly flourish, and you will want better looking print materials to reflect all of that growth.
Let Time Printers Help With Your Design
Whether you know already how your marketing materials should look or you want further advice, Time Printers is here to help. We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can tackle all of your questions. Give us a call at 410-566-3005 and be sure to follow us on Facebook, Twitter, Pinterest, and LinkedIn for tips and to see what we have been working on and what we can do for you.
Tags: Baltimore, print, print materials, printing tips
