Posts Tagged ‘books’

Time To Advertise Your Online Store with Bookmarks

Friday, September 4th, 2020
Time To Advertise Your Online Store with Bookmarks

Bookmarks don’t seem as exciting as many other types of marketing. They’re certainly not as flashy as a vinyl banner or a billboard, but if they get you the eyes of new customers, they’re doing their job.

These days, it’s safe to say that a lot of your marketing budget is directed at digital advertising, especially if your business is primarily, or even totally, online. You’ve got your targeted social media ads, your sponsored blog posts, and your banner ads locked down. Is there space or even a need for traditional print marketing in this digital age? Yes, especially when that print marketing is clever and niche enough to get your business extra attention. One example of this is the humble bookmark. Bookmarks don’t seem as exciting as many other types of marketing. They’re certainly not as flashy as a vinyl banner or a billboard, but if they get you the eyes of new customers, they’re doing their job. Here’s how to make bookmarks work for your business. (more…)

How to Fundraise with Books and Souvenir Journals

Friday, November 1st, 2019
How to Fundraise with Books and Souvenir Journals

The first step is to determine how much demand there is for your books or souvenir journals. Think of this as market research.

If your company or school needs to start a fundraising campaign, then you’re in luck! Whether you want to choose a project such as a commemorative book, a yearbook, or a souvenir journal, all three options can make for a money-spinner. Here is a closer look at how to use this to your advantage! (more…)