Brochures and postcards are two of the most popular items a professional printer can create.
Brochures and postcards are two of the most popular items a professional printer can create. Please your customers and help boost awareness of your brand by using these two marketing materials. The problem is, it might be difficult to decide what type of paper you should use for them. Let’s continue looking at the paper you need not just for business cards, but for brochures and postcards too. (more…)
Brochures are a classic marketing method and they still work as good as ever.
Traditional marketing methods seem to never really fade out. Take the humble brochure for example. While it’s certainly true that many businesses have flocked to the internet as a means of marketing, it’s not the only place to get your footing. Small businesses in particular benefit from the way that brochures uniquely advertise to local audiences. These are just some of the ways brochures can be hugely beneficial to your business if used properly.
Brochures are a great marketing tool, but in order to use them effectively, there are a few things to keep in mind.
A great brochure can do wonders for your business marketing. While digital materials are gaining popularity every year, there is still a great deal of demand for printed materials. After all, when you meet with other business owners in public, do they ask for you to send them a digital business card or a paper business card? Brochures are the backbone of many print marketing campaigns, and here is what you should know about creating an effective brochure.
How are your brochures standing out from the rest?
As a small business owner, you already know that brochures are a great way to showcase your business and display any goods and services you may offer. This product may be small, but it packs a bug punch when marketing your business. Brochures are a compact, high impact, and affordable product that, when used effectively, stand out from the competition. Have you been implementing your brochures correctly? (more…)
Marketing isn’t about using any one medium. And brochures are an integral part of any integrated marketing strategy.
Despite our newfound dependence on technology and the shift to online advertising – websites, social media, Google, etc. – print advertising such as brochures should still play a very important role in your company’s marketing efforts. Just look at the numbers. (more…)
Marketing with brochures is an oldie, but a goodie.
In today’s increasingly digital world, traditional printing is still alive and well, especially when it comes to marketing.
An oldie, but a goodie, brochure marketing has been around for quite some time and for good reason. Brochures are a great, visually appealing way for businesses to advertise their products and services in a compact, high quality, and affordable product.
75% of people consider brochures to be a useful information resource, according to a 2010 study by Bentley University professor Ian Cross. (more…)
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