What should be enclosed in a professional-looking coupon brochure or product catalog?

One of the biggest shopping seasons of the year is about to hit us like an economic hurricane. That means there’s no time like the present to step up your marketing efforts. Direct mail remains a highly-effective tactic for driving up interest in what you have to offer. Another easy way to capture your customers’ attention is to design and print glossy product catalogs. What are they, and how do you get them in the hands of your target audience? Let’s talk about it!  (more…)