Making Your Rack Cards More Effective

December 14th, 2018
Making Your Rack Cards More Effective

Rack cards are a great marketing tool for almost any business, but like all printed marketing materials they work best when they are well designed and written.

Rack cards are a tremendous marketing tool for almost any business, but like all printed marketing materials, they work best when they are well-designed and written. Rack cards are similar to brochures and flyers, but smaller, usually 3.5” to 4” wide and 8.5” to 9” tall. You will often see them displayed on racks or carousels in airport or hotel lobbies. Often the inclination is to fill the small space with as much information as possible, but in this case, less is often more. A good design that incorporates the following four factors will make for a much more effective rack card. Read the rest of this entry »

The Importance of High Quality Images in Your Printed Advertisements

December 7th, 2018
The Importance of High Quality Images in Your Printed Advertisements

Prospective customers or clients may scroll past your text post or flip past your printed advertisements unless a high-quality image catches their eye.

Today, advertising and media hinge on the visual more than anything else. Prospective customers or clients may scroll past your text post or flip past your printed advertisement unless a high-quality image catches their eye. And making sure that your pictures and graphics are high-quality is hugely important. After all while, a picture says a thousand words about your business, with a poor-quality picture all those words are bad. Read the rest of this entry »

Reasons to Use Custom Printed Vinyl Banners

November 30th, 2018
Reasons to Use Custom Printed Vinyl Banners

Vinyl banners are an increasingly popular form of outdoor print advertising.

Outdoor advertising is an important part of any advertising campaign, one that is often easily forgotten in the age of online immediacy and digital ads. Vinyl banners are an increasingly popular form of outdoor print advertising. They are highly visible and eye-catching and they can provide just the boost your business needs. Read on for some great reasons to use custom printed vinyl banners. Read the rest of this entry »

Use Rack Cards to Boost Your Business This Holiday Season

November 16th, 2018
Use Rack Cards to Boost Your Business This Holiday Season

By using rack cards, you can get more attention that you’ve had.

Before you know it, the holidays will be here. There’s still time to gain more customers before the frenzy begins, though. By using rack cards, you can get more attention that you’ve had. The secret is knowing how to do it well. Read on to find out how these cards can boost your business just in time for the holiday rush. Read the rest of this entry »

Marketing Advice: How to Gain Repeat Customers

November 9th, 2018
Marketing Advice: How to Gain Repeat Customers

Regardless of the size of your business, creating repeat customers is one of the most essential things you can do. Here is some marketing advice.

Regardless of the size of your business, creating repeat customers is one of the most essential things you can do. Along with building an excellent reputation, when you have repeat customers, you’re ensuring you have continued business and helping to decrease your need for marketing. While you should always be sure you have a marketing plan, having loyal customers means that you’ll be better able to take advantage of word-of-mouth marketing, which is the most powerful. Your ability to keep customer loyalty is affected by some different aspects, but these three tips can help you significantly.   Read the rest of this entry »

Promotional Items: Using Mugs to Boost Your Business

November 2nd, 2018
Promotional Items: Using Mugs to Boost Your Business

With colder weather about to envelope the Baltimore area, it’s a good time to start creating a line of mugs as promotional items.

With colder weather about to envelope the Baltimore area, it’s a good time to start creating a line of mugs as promotional items. It’s a fantastic way to generate new leads and boost your business just in time for the upcoming holiday season. Read the rest of this entry »

Market Your Online Store Using Bookmarks

October 26th, 2018
Market Your Online Store Using Bookmarks

If your business is launching a new online store, then you can use custom-printed bookmarks to help advertise it. Here’s how.

Whenever we sit down to read, we need to find a way to mark the page. Sometimes all that entails is folding down a corner of the page. Other times, it’s a novelty bookmark reflecting one of our favorite fandoms, or in some cases, our favorite business. If your business is launching a new online store, then you can use custom-printed bookmarks to help advertise it. Here’s how. Read the rest of this entry »

If You’re Planning a Party or Event This Fall, You’ll Need Invitations

October 19th, 2018
If You're Planning a Party or Event This Fall, You’ll Need Invitations

Whether you’re planning a spooky Halloween party or you have another special event coming up in the next few months, the time has come to create the best possible invitations.

If you work as a party planner or event planner, then you know how important it is to have beautiful invitations. Whether you’re planning a spooky Halloween party or you have another special event coming up in the next few months, the time has come to create the best possible invitations. Here’s how. Read the rest of this entry »

Graphic Design Tips: Get a New Logo

October 12th, 2018
Graphic Design Tips: Get a New Logo

If your logo is looking outdated, a rebrand can help bring new customers and help build excitement again.

With the holiday shopping season fast approaching it’s time to help your business cash in. If your logo is looking outdated, a rebrand can help bring new customers and help build excitement again. That’s why having excellent graphic design has never been so important – with Halloween coming up, you don’t want to scare away your customers, but spook your competition! Read the rest of this entry »

Tips for Developing Fantastic Flyers

October 5th, 2018
Tips for Developing Fantastic Flyers

Are you advertising a big sale or promoting a big event for Halloween? Then you’ll need to develop and create the best flyers that you possibly can.

Are you advertising a big sale or promoting a big event for Halloween? Then you’ll need to develop and create the best flyers that you possibly can. Here are some tips on how to do that, especially if you are in charge of spearheading the marketing campaign for your company. Read the rest of this entry »