4 Tips for Making Your Direct Mail Campaign More Effective

December 1st, 2021
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With social media being all the rage, direct mail campaigns may seem outdated. But that’s not entirely true!

Do you rely on snail mail? With social media being all the rage, direct mail campaigns may seem outdated. But surprisingly enough, you can still take steps to make it much more effective than your wildest dreams. Even if your competitors downplay how useful this technique is, you can take advantage of their poor judgment. We’ve put together a list of tips and tricks for maximizing your investment in these printed products. So what should you do? Read the rest of this entry »

A Guide to Creating Your Next Product Catalog

November 19th, 2021
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What should be enclosed in a professional-looking coupon brochure or product catalog?

One of the biggest shopping seasons of the year is about to hit us like an economic hurricane. That means there’s no time like the present to step up your marketing efforts. Direct mail remains a highly-effective tactic for driving up interest in what you have to offer. Another easy way to capture your customers’ attention is to design and print glossy product catalogs. What are they, and how do you get them in the hands of your target audience? Let’s talk about it!  Read the rest of this entry »

Get Ready for 2022 with Some Custom Calendars!

November 12th, 2021
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Get a head start on your next run of custom calendars!

With the end of 2021 on the horizon, it’s time to look forward to the future. At this point, we’ve got a little bit over a full month left before 2022 dawns. What does that mean for you, and perhaps, your small business? Get a head start on your next run of custom calendars! Did you know that you can pair them with postcards and greeting cards? That’s very much true. Even so, such a strategy could be too complex for a newcomer to the world of professional printing.  Read the rest of this entry »

Learn the Lingo: Common Printing Vocabulary Terms and Jargon

November 5th, 2021
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Most commercial printing professionals will use specific jargon that is known within the industry.

Most commercial printing professionals will use specific jargon that is known within the industry. There are some unique words and phrases that many in the field understand. But they also sound strange to those who are not in the industry. The reality is, many without a proper understanding of the printing terminology can be overwhelming when looking to complete a project. Ultimately, there are tools that you can get and resources available to understand all the commercial printing jargon better. Here is a helpful guide to better understand all the different jargon associated with commercial printing services. Read the rest of this entry »

Grappling with Grief: How to Write Death Announcements

October 29th, 2021
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Unfortunately, it might fall to you to write the death announcements that will go out to other members of your social or familial circle.

Coping with grief isn’t easy. Losing a loved one always hurts. So, while you’re going through this emotional turmoil, it’s understandable that it would be hard to think about anything else. Unfortunately, it might fall to you to write the death announcements that will go out to other members of your social or familial circle. What are these announcements? How are they different from eulogies or obituaries? And what is the etiquette that you should follow when it comes to the wording? We can answer all of these questions for you!  Read the rest of this entry »

Eternal Love: A Guide to Expressing Best Wishes on Anniversary Cards

October 22nd, 2021
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So when you’re flummoxed on how to design some thoughtful anniversary cards, how can you do it?

Let’s suppose that some of your closest friends have been coupled for years. Either with each other or with their respective partners. Platonic love is enduring magic that is almost indescribable. It rivals romantic love in terms of how important it is for human connection. And yet, romance usually (and sometimes literally) takes the cake! So when you’re flummoxed on how to design some thoughtful anniversary cards, how can you do it? We can help!  Read the rest of this entry »

5 Fun Ways to Redesign Your Halloween Party Invitations

October 15th, 2021
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What does the backdrop to your invitations look like, and does your Halloween party have a specific theme?

Halloween is coming up soon! How eerie is that? Before you can carve up pumpkins or bake a pecan pie for your next party, you’ll need to make some haunting invitations. Make yours stand out this spooky holiday. ‘Tis the season to be scary – scary good that is – after all! We’ve got some great ideas for letting everyone know about your annual monster mash!  Read the rest of this entry »

Considerate Ways to Offer Your Restaurant Menus Amidst the Pandemic

October 8th, 2021
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Jazzing up your restaurant menus takes some considerable creativity.

Jazzing up your restaurant menus takes some considerable creativity. A decent amount of graphic design savvy comes in handy, too. With the emphasis on eliminating touchpoints, many cafes, diners, and eateries have done away with conventional menus. Instead, their selections are embedded within QR codes or some other digital means of access. Let’s go over some relatively inexpensive methods for addressing this unique challenge.  Read the rest of this entry »

4 Top-Tier Tips for Creating Informative Small Business Walk-Up Signs

September 30th, 2021
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We’ve assembled a list of great tips that should help you design more informative walk-up signs!

Small businesses need to come up with unconventional ways to draw attention. That’s why digital marketing is so useful. When you are trying to make a name for yourself as a local business owner, building a strong connection with your customers is the quickest way to achieve that goal. That said, drumming up business through foot traffic matters just as much now as it did in the pre-pandemic days. With that in mind, we’ve assembled a list of great tips that should help you design more informative walk-up signs!  Read the rest of this entry »

Back to Basics: The Fundamentals of Great-Looking Banners

September 23rd, 2021
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Creating a set of beautiful banners is an easy way to drum up business.

Creating a set of beautiful banners is an easy way to drum up business. When you have a custom-printed banner sitting outside your venue, it draws walk-in customers. Whether you run the neighborhood pub or want your collectibles shop to take off, your message and promotion deserve to be seen. Each banner can be cut to custom dimensions as well. They don’t cost very much, comparatively speaking, and resist damage from bad weather or bleaching from sunlight exposure.  Read the rest of this entry »