Archive for April, 2014

Digital or Offset Printing: What’s the Difference?

Monday, April 28th, 2014

PrintingIn the modern world of printing, we are now faced with an interesting predicament. Should we use digital printing or is offset the way to go? This question is asked many times with businesses and individuals unsure of which way they should go when it comes to printing. Of course each has their pros and cons and there are several things to take into account when trying to make your decision. Let’s explore.

Let us look at digital printing first. When you print digitally, you are looking at cheaper low volume printing as well as a shorter turnaround. You are also given the option of something called “Variable Data Printing”. This allows you to change details within a larger document without stopping the printing process. An example given by Pinsonnault Creative is when printing a personalized letter, variable data printing allows you to change the name and address on each letter. What are the down sides?  Watch out for lower printer quality and limited paper choices when using digital printing.

 

So what does offset printing have to offer? When you use this method of printing, you have several printing surfaces at your disposal such as paper, plastic, metal, wood, and cloth. As the quantity increases your unit cost will decrease. You will also find a higher image quality versus printing digitally. This method is also more beneficial when printing high volume jobs. While you have more surfaces to work with, you are limited with the colors you can print with. You will also pay more upfront when you use offset printing and it will take up a little more of your time.

Some main points to keep in mind when making your decision are the following:

  • Quantity– How many pieces will you need printed?
  • Color- Do you prefer black and white, or more color?
  • Customization– How individual would you like your pieces to be?

Overall keep in mind that if your quantity is under 500 pieces and you wish for your work to be colorful, digital printing is going to be for you. If you have a higher quantity of pieces and you don’t need them customized, offset printing is the way to go.

At Time Printers Incorporated, we can help you decide which printing method is best for your needs. Call us at 410-566-3005, or come visit us at 227 N. Warwick Ave., Baltimore, MD 21223. You can also find us on Facebook, Twitter, Google +, and Pinterest.

Sources:

http://silversquareinc.com/digital-printing-vs-offset-printing/

http://www.pinscreative.com/articles/digital_vs_offset.htm

Marketing Essentials to help your Baltimore Business thrive

Thursday, April 24th, 2014

Marketing Essentials BaltimoreWhen it comes to running a successful business in Baltimore, Maryland, it isn’t enough to offer an exceptional product or service. It isn’t enough to provide industry-leading customer service. It isn’t enough to offer your clients or customers outstanding value. None of this matters if no one knows who you are.

First and foremost, you need to get your business out there. This means marketing and branding! Image and reputation are everything, especially in this day and age. And before you panic, thinking, I can’t afford this, take a deep breath and listen up. Time Printers has everything you need to make your business a success. Our Marketing Essentials are designed to help your business excel.

Marketing Essentials to help your Baltimore Business thrive

  1. Brochures: Professionally printed brochures offer a sophisticated look that gives your consumer an impeccable first impression. Brochures are a great way to display your goods and services and showcase your business in a compact, high quality and affordable way.
  2. Business Cards: Despite the importance of technology in today’s world, business is still done by people. This means networking is of the utmost importance. And when you are out networking, it is critical that you have an easy, aesthetically pleasing way to give out your contact information.
  3. Flyers/Newsletters: Flyers and newsletters are great ways to get your message out there to potential and existing customers. Have an event coming up? Use a flyer to help advertise.
  4. Door Hangers: While email marketing may be growing in popularity, print marketing is still king. Just think about how easy it is to delete an unwanted email. You don’t even have to open it. A door hanger, on the other hand, is an in-your-face way to advertise. It forces consumers to look at your message.
  5. Postcards/Rack Cards: Similar to door hangers, postcards and rack cards are a great, physical way to advertise your business. According to the United States Postal Service, 98% of people bring their mail in each and every day and 77% sort through it immediately. Who can say that about emails?
  6. And More!

At Time Printers, we’re committed to helping you achieve your goals.

“Printing has been in our family for several generations … it’s in our blood,” says Time Printers’ President, Al Maddox Jr.

To learn more about Time Printers professional graphic design services, printing services and marketing essentials, give us a Call today at 410.566.3005 or click here.

Time Printers is a family full service printing products and services business. We have extensive knowledge of the printing industry and our quality products prove time and time again that we are not just printers, we’re innovators. With our printing products, quick turn around and outstanding customer service, your business advertising cannot go wrong.

Connect with Time Printers today by checking us out on Facebook, TwitterGoogle+ and Pinterest as well.

The Benefits of Professionally Printed Brochures

Friday, April 18th, 2014

Professionally Printed BrochuresProfessionally printed brochures can offer your business or cause true distinction in your area of expertise for many reasons.  Our society has become so internet savvy that many of us have forgotten the impact of well-designed brochures upon our consumers.  The brochure can then be uploaded to our website as a PDF file so the information on our brochure can also reach our internet audience.

The first thing that will stand out between a do-it-yourself brochure and a professionally designed brochure is the formatting, graphics, and design.  A professional graphic designer will make sure that everything is formatted properly for the utmost professional design.  A design that is not centered, an unclear photo, or even typographical errors are things that will have your consumers losing faith in your company when your goal is to use your brochure to gain your consumer’s trust!

Professionally printed brochures offer a sophisticated look that gives your consumer an impeccable first impression.  We all know that first impressions count, especially when it comes to making the sale!  A cool, crisp, vibrant look is just something that your home printer is unable to mimic.  A professional printer has large, specialized printers that are capable of printing much faster and much better quality brochures than what a do-it-yourselfer could do.  If you have a very busy operation to be running, this project could take many hours away from other projects you need to be working on and produce a less than optimal result.  The turnaround time when using a professional printer is usually pretty quick since professionally printed brochures are their specialty.

Professional printing of your brochures translates into a mega-wow factor for your business.  There is simply no delete button.  Your client won’t have any issues uploading the document on the train ride home.  They will not forget to look at your website.  You will place the professionally printed brochure into their hand and simply impress them.  You can include diagrams, flow-charts, and illustrations that will far surpass any internet rendition.  Once you have caught your audience’s attention you are now able to get technical and include some detailed information, studies, case presentations, and even business reviews.

Many of us have forgotten the impact that a glossy, shiny professionally printed brochure can have as a marketing tool as we presently defer to online marketing.  Time Printers will design and print your professionally printed brochures and make your company STAND OUT from the rest.

To learn more about Time Printers professional graphic design services, printing services and products, give us a Call today at 410.566.3005 or click here.

Time Printers is a family full service printing products and services business.

We have extensive knowledge of the printing industry and deep seeded community roots. With our quality printing products, quick turn around and outstanding customer service, your business advertising cannot go wrong.

Connect with Time Printers today by checking us out on Facebook, TwitterGoogle+ and Pinterest as well.

Sources:

http://voices.yahoo.com/why-brochures-important-business-10441995.html?cat=35

http://smallbusiness.chron.com/online-vs-printing-company-brochures-44836.html

What are the Advantages of Professionally Printed Business Cards?

Monday, April 14th, 2014

Your business cards are an extension of who you are as a professional. One of the first things that you do whenever you meet someone who has the potential to be a professional contact is hand them that extension of yourself. You want your business cards to look just as professional as you strive to be in your work every day. Having your business cards printed by a company that specializes in printing for businesses will help you kick start your business and enable you to elevate it to its maximum potential. Check out the following list for more reasons to invest in printed business cards:

  • They just looks better – Sure, you can make your own business cards at home and print hundreds of them off of your own computer – they’re not going to look as good, though. Professional printers have professional equipment and can make your business cards look pristine. The colors will be bold and the lettering will be professional and standout.
  • Set your cards apart – You know people that have homemade business cards and you’ve seen business cards that have been professionally printed; which ones look better to you? When your card is set beside someone else’s, you want your card to be the one that stands out. You only get one chance to make a first impression.
  • Save time and money – Instead of paying all the money you’ll need for ink and special paper, spend very little many to get hundreds or thousands of cards printed. You’ll also save yourself time. Rather than spending hours separating cards, you can focus on networking yourself and handing those business cards out to potential clients and business contacts.

Hiring a professional printer will make your life much easier and enable you to spread word about your company. Time Printers is a Baltimore, MD family full service printing products and services business. We have extensive knowledge of the printing industry and deep seeded community roots. With our quality printing products, quick turn around and outstanding customer service, your business advertising cannot go wrong. Time Printers is constantly challenging ourselves to stay on the cutting edge of the industry’s standards without giving up their personal touch. We offer the newest technology while at the same time adhering to our extensive history and timeless traditions.

Call Time Printers today at 410.566.3005 or click here to print your business cards.

We are located at 227 N. Warwick Ave., Baltimore, MD 21223

Connect with Time Printers today by checking us out on Facebook, TwitterGoogle+ and Pinterest as well.

Source: http://www.careerealism.com/business-card-benefits/

What Are The Benefits of Commercial Printing Services in Hunt Valley?

Friday, April 4th, 2014

When it comes to printing things for your business, you want them to be done correctly and of the highest quality.  Printing at home will not only eat into your time, but you may not get the highest quality of images that you desire.

A commercial printer has a larger machine and knows how to handle large jobs to make them look great. A commercial printer will take the burden off of you so you can focus on the other aspects of your business.

It is also helpful to have a trained professional take a look at what you are printing. If there is a design error, a commercial printer can fix it. Common errors include creating a design that is larger than the printable area. Your local Hunt Valley commercial printer can quickly fix this while still preserving the integrity of your design.

For more information about professional printing in Baltimore:

About Time Printers

Time Printers is a Baltimore, MD family full service printing products and services business. We have extensive knowledge of the printing industry and deep seeded community roots. With our quality printing products, quick turn around and outstanding customer service, your business advertising cannot go wrong. Time Printers is constantly challenging ourselves to stay on the cutting edge of the industry’s standards without giving up their personal touch. We offer the newest technology while at the same time adhering to our extensive history and timeless traditions.

Call Time Printers today to print your business cards at 410.566.3005 or click here.

We are located at 227 N. Warwick Ave., Baltimore, MD 21223

Connect with Time Printers today by checking us out on Facebook, TwitterGoogle+ and Pinterest as well.

Source:

The Benefits of Commercial Printing