Meanwhile, whether it is through word of mouth or just general proximity, you can also attract the attention of new customers through a great-looking brochure. Here are some ways to design the best one that you can.
Brochures are a fantastic way to help boost your business. Help entice returning customers to browse your brochure and see what you have to offer them. Meanwhile, whether it is through word of mouth or just general proximity, you can also attract the attention of new customers through a great-looking brochure. Here are some ways to design the best one that you can.
Increase Visual Appeal
One of the first steps towards building a better brochure is to make it look better and pop off the page to grab the eye of the reader. Get their attention by asking a question and then use panels to maintain that interest. Make sure that most of the text is hidden inside the brochure’s pages and not littered all over the front or the back. A call to action (CTA) and useful contact information should all also be included as well.
Inform Your Audience
They say that a picture is worth a thousand words. That much is probably true, but the text is still a big piece of the puzzle. That’s how you can inform your audience about what you want to offer to them. Conciseness is crucial because information overload can cause your readers to put down your brochure, or even worse, discard it altogether because they have lost interest in what you have to say.
Infuse Some Color
The next step is to infuse some more color into your brochure. Bright and cheery colors are definitely the way to go. Make sure that the color of the font and text stands out against the paper or cardstock that you have chosen without a hugely distracting contrast. Be sure to include subheadings and pull quotes that guide the eyes of the reader and don’t contribute to the wall of text effect that can also bore your audience to tears. Finally, be sure that the brochure is easy to fold and unfold.
Emphasize the Fold
At last, we come to the conclusion of the process. You want the brochure to still look good when it is sitting on the coffee table. Direct the customer to the most important info that you want to convey, and convince them to take a chance on the products, services, and supplies that you have for them. Every small business is feeling the pain of the times, and this can help restore some feeling of normalcy to everyone’s routine.
Let Time Printers Help With Your Design
Whether you know already how your marketing materials should look or you want further advice, Time Printers is here to help. We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can tackle all of your questions. Give us a call at 410-566-3005 and be sure to follow us on Facebook, Twitter, Pinterest, and LinkedIn for tips and to see what we have been working on and what we can do for you.