Discover the value of postcards!

Breaking into any industry is hard, and staying relevant, popular, and profitable is even harder. It’s likely that a big part of your time, energy, and budget are spent on marketing. One very effective marketing tool that you may not have thought of is the postcard. This is a great tool because it can be sent directly to existing and potential customers, and it doesn’t rely on them opening it for it to catch their attention. Postcards are also often cheaper to mail than flyers or brochures. If you’re considering using postcards to market your business or upcoming specials, here are some design tips to get you started. (more…)