Similar to door hangers, postcards and rack cards are a great, physical way to advertise your business.
Similar to door hangers, postcards and rack cards are a great, physical way to advertise your business.
According to the United States Postal Service, 98% of people bring their mail in each and every day and 77% sort through it immediately. When considering using post cards for advertising, what are some of the main benefits for a small business?
Post Cards & Advertising
For a small business, it is important to keep control of an advertising budget. While you may not have the resources to compete with a larger company, a smaller company does have the advantage of being able to execute more unique advertising campaigns. Post cards are more attractive than reading a pamphlet, and post cards don’t require your potential customers to even open anything. You can keep your message short and concise, while also maintaining a potential customer’s attention. The uniqueness of receiving the post card will stick out in your customer’s mind the next time they need to enlist in your services, and it is a cheaper and less intrusive than cold calling or television ads.
Postcards Build Bonds
People hate receiving junk mail, but even if it’s from a business, most people will take the time to read a postcard. Since it is from a small business, sending postcards provides for a more intimate advertising platform, and is a great way to build a relationship with a potential client. Since many people will leave a postcard on a fridge, this also helps to provide additional advertising to family members and friends of your original recipient.
Postcards Provide Lower Advertising Costs
Buying ad space in a magazine or airtime on a radio show can cost a small fortune, but postcards are a direct and cheaper way to reach your targeted audience. Just because the price is less, it doesn’t mean a post card advertising campaign is any less effective. Post cards also allow you to test a variety of call to actions, and you are able to monitor performance better for your small business.
Time Printers is a full service printing products and services business located in Baltimore, Maryland. Our experienced team can help you find the perfect invitations for your specific needs. At Time Printers, we believe it is our job to make you look good. Click Here for a FREE quote! Our graphics team of experienced professionals can help you bring your vision to life in a timely and affordable manner.
To find out more about advertising your small business, please give Time Printers a call at 410.566.3005 or click here. You can also connect with Time Printers on Facebook, Twitter, Google+ and Pinterest as well.