In other words, make sure that your next hang tag goes beyond being a simple marketing tool.
Finding unconventional ways to market your small business can be an amazing way to maintain connections with your customers. That’s why using hang tags can be more effective and useful than you might think. Here are some great ways to design them and get the most out of your investment.
Using Only a Few Tags
There’s a reason why the saying “less is more” exists. If you overwhelm your customers with too much information and clutter, it will make them less likely to engage. That’s why you should only use one or two hang tags on a single item at a time. Only using one is best, unless you need to have two. Compare using a hang tag on a door into a hotel room as opposed to hanging them on a clothing rack in a store. One could be advertising room service pizza while the other is confirming the authenticity of the fabric being used on the clothes.
Educate Your Customers
Take the time to think about other ways to engage with your audience, especially when it comes to interacting with your customers. In other words, make sure that your next hang tag goes beyond being a simple marketing tool. Use it to educate your customers and provide them important information, especially when you have switched to shipping items through online orders instead of in-person purchases. Include the name of your company, its associated website, phone numbers, and email addresses. Care instructions and coupon cards for future purchases are also a good way to boost customer loyalty, even if you don’t have a true membership card program in place just yet.
Keep It All Simple
Strive to keep everything as simple as possible. Keep the text minimal and avoid being long-winded. If your customers wanted to read a novel, then they would just do that. Emphasize the importance of your products, give your customers the information they need, and move on.
Consider the Copy
Finally, consider the copy you want to include on your hang tags. Be clever and let your imagination run free. Just because you need to keep things simple doesn’t mean they need to be boring as well.
Let Time Printers Help With Your Design
Whether you know already how your marketing materials should look or you want further advice, Time Printers is here to help. We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can tackle all of your questions. Give us a call at 410-566-3005 and be sure to follow us on Facebook, Twitter, Pinterest, and LinkedIn for tips and to see what we have been working on and what we can do for you.
Tags: hang tags, marketing, small business
