Posts Tagged ‘marketing materials’

Making Your Rack Cards More Effective

Friday, December 14th, 2018
Making Your Rack Cards More Effective

Rack cards are a great marketing tool for almost any business, but like all printed marketing materials they work best when they are well designed and written.

Rack cards are a tremendous marketing tool for almost any business, but like all printed marketing materials, they work best when they are well-designed and written. Rack cards are similar to brochures and flyers, but smaller, usually 3.5” to 4” wide and 8.5” to 9” tall. You will often see them displayed on racks or carousels in airport or hotel lobbies. Often the inclination is to fill the small space with as much information as possible, but in this case, less is often more. A good design that incorporates the following four factors will make for a much more effective rack card. (more…)

How Postcards Can Boost Your Business

Thursday, July 26th, 2018
How Postcards Can Boost Your Business

You might overlook the value of using postcards to market your business, so here are some reasons why you shouldn’t let that opportunity to pass you by.

Running a business demands plenty of dedication and ingenuity. Everyone knows that getting an ad in the newspaper, on TV, or all over the Internet can help boost your brand awareness. So can posters and event flyers, for that matter. But you might overlook the value of using postcards to market your business. Here are some reasons why you shouldn’t let that opportunity to pass you by. (more…)

3 Marketing Ideas for Small Businesses

Friday, September 8th, 2017
Marketing

As a small business, a good approach to marketing can make a world of difference.

Starting a small business can be incredibly difficult. There are a lot of costs up front that come along with a plethora of difficulties and headache-inducing decisions. For a small business to be successful, every decision must be made right. One of the areas small businesses struggle in is marketing. As a small business, it can be incredibly difficult to get your name out there which can have big impacts on your revenue. These are some basic marketing ideas for small businesses to adhere by and learn from.

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How to Create a Quality Brochure

Friday, September 1st, 2017
Brochure

Brochures are a great marketing tool, but in order to use them effectively, there are a few things to keep in mind.

A great brochure can do wonders for your business marketing. While digital materials are gaining popularity every year, there is still a great deal of demand for printed materials. After all, when you meet with other business owners in public, do they ask for you to send them a digital business card or a paper business card? Brochures are the backbone of many print marketing campaigns, and here is what you should know about creating an effective brochure.

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Do Startups Need Marketing Materials?

Friday, August 25th, 2017
Marketing Materials

Your new business may need certain kinds of marketing materials to really take off.

Having your own business may sound like a dream come true, but it certainly isn’t easy. Startup companies are founded on a few things–a good idea, good people, a good source of initial income, and a good way to get the word out. The fact is, a business being successful can often make or break the entire company. If you’re working on getting your own startup ready, you’ll definitely need the proper marketing materials to get the word out. Sure, social media is a great first step to take, but nothing beats the good old fashioned feeling of proper printed marketing materials.

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