Similar to door hangers, postcards and rack cards are a great, physical way to advertise your business.
Similar to door hangers, postcards and rack cards are a great, physical way to advertise your business.
According to the United States Postal Service, 98% of people bring their mail in each and every day and 77% sort through it immediately. When considering using post cards for advertising, what are some of the main benefits for a small business?
Post Cards & Advertising
For a small business, it is important to keep control of an advertising budget. While you may not have the resources to compete with a larger company, a smaller company does have the advantage of being able to execute more unique advertising campaigns. Post cards are more attractive than reading a pamphlet, and post cards don’t require your potential customers to even open anything. You can keep your message short and concise, while also maintaining a potential customer’s attention. The uniqueness of receiving the post card will stick out in your customer’s mind the next time they need to enlist in your services, and it is a cheaper and less intrusive than cold calling or television ads. (more…)
