At first glance, you might be confused by what the term “brand book” is supposed to mean.

At first glance, you might be confused by what the term “brand book” is supposed to mean. We’re here to prove that it isn’t a riddle wrapped around a puzzle and sealed in an enigma. Business owners, marketing managers, and graphic designers must collaborate to make this project a success. Once you’ve achieved brand awareness, the next step is to build brand recognition. This task can be even more daunting if you are in the midst of a rebranding campaign!  (more…)