Your school’s brand is what people remember and associate with you. Depending on your reputation and how you have promoted yourself, someone’s first reaction upon seeing your logo or school colors may be adulation, apathy, or something else. With so many institutions providing excellent education, your brand presents an opportunity to set your school apart from the competition. It would help to consider how you want your school to be viewed and include that in its branding. Please continue reading to learn why your school should prioritize its brand and branding efforts during the upcoming back-to-school period.  (more…)