Promoting your business is important. You can’t rely on word-of-mouth to bring in new business. The only problem: many small business owners throughout Baltimore just don’t have the budget for large-scale marketing. The solution: Promotional Pens, the third most popular promotional item, behind only wearables and custom tote bags.
Many Baltimore Businesses Advertise with Promotional Pens
Often overlooked by larger companies, promotional pens are a cost-effective way to advertise your small business. Best of all, they work! According a study conducted by researchers at Louisiana State University and the University of Texas San Antonio, 71.6% of participants (potential customers) that received a promotional item from a business remembered the name of that business up to 12 months after receiving the promotional item. In comparison, only 53.5% could remember the name of a company they had seen in a magazine or newspaper just a week prior. Perhaps most telling, 52% of participants did business with the advertiser after receiving the promotional item.
Professional Design and Printing of Promotional Pens in Baltimore
Time Printers is a full service printing products and services business located in Baltimore, Maryland. Our experienced sales team can help you design promotional pens for your company, pens that will help you make a lasting impression with potential clients. At Time Printers, we feel our job is making you look good.
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Additional Benefits of Promotional Pens
Greater Impressions
The greater the frequency of exposure, the lower the cost per impression.
Just think about it. When you hand out a business card, a potential customer probably looks at it once or twice. Maybe three times if they decide to contact you. Now consider how often a potential customer will use your promotional pen, which is basically a functional business card.
Of those surveyed, roughly 50% admitted to using their promotional item daily. And many will then hand that pen to a friend. In fact, static’s show that the average pen has 7 different users in its lifetime.
Cost Effective
Perhaps best of all, promotional pens are cost effective advertising tools. Just look at the above statistics to see how beneficial these promotional items can be. Then consider the cost of promotional pens compared to television, radio, or print advertising.
And So Much More!
To learn more about advertising with Promotional Pens, please give us a call at 410.566.3005 or click here. You can also connect with Time Printers on Facebook, Twitter, Google+ and Pinterest as well.
