It’s no secret that digital marketing has become even more popular lately. That said, it doesn’t mean that print marketing is completely obsolete.
It’s no secret that digital marketing has become even more popular lately. That said, it doesn’t mean that print marketing is completely obsolete. In fact, you can use print marketing and digital marketing together to help boost your business. Here is more information on how you can do that.
Business Cards
First and foremost, business cards remain an important tool in helping businesses gain more notice. Business cards help facilitate networking, which is always essential. Plus, customers can have a reminder of your contact information without having to worry about writing it down. Even though smartphones have apps and other ways of saving information, a business card in the wallet is a tangible way to make a connection that hopefully will last for years to come.
Brochures and Flyers
We’ve previously spoken about the importance of building your own brochures. These products, along with flyers, are two more examples of low-cost print marketing materials that reap huge rewards for such a small investment. Flyers and brochures are easy to carry, and if they are tagged with a QR code, then that info can be scanned into phones and saved much more easily than having to remember a long URL or website link that could get lost in the shuffle of a busy day. Brochures and flyers have been used for decades, and even with the rise of digital marketing, they aren’t likely to go extinct anytime soon!
Postcards
Postcards are also great ways to reach out to customers. Direct mail marketing is another avenue through which print marketing excels. Businesses of all sizes, whether they are grocery stores or big box stores, can benefit from using postcards. Advertisements can proclaim big sales or special deals that will catch the eye of the reader even if they are only interested in skimming through their mail. Make sure you include an attention-grabbing logo on your postcard and offer some sweetheart deals along with where your address is in your customers’ local area.
Letterheads and Envelopes
You can’t overlook the importance of letterheads and envelopes, either. Professionalism is a big deal, and you want all of your customers to notice that. Your print marketing materials should reflect your brand, especially if you have recently rebranded and want to reach out to existing customers and attract new ones along the way.
Let Time Printers Help With Your Design
Whether you know already how your marketing materials should look or you want further advice, Time Printers is here to help. We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can tackle all of your questions. Give us a call at 410-566-3005 and be sure to follow us on Facebook, Twitter, Pinterest, and LinkedIn for tips and to see what we have been working on and what we can do for you.