Large or small, your company depends on one thing to survive: business. It doesn’t matter if you are a custom printer in Baltimore – like us – a marketing firm in New York, an HVAC company in Los Angeles, or a law firm in Dallas. Without business, you can never hope to survive. So you do what any good business owner would do. You invest in marketing: brochures, postcards, flyers, etc. You purchase airtime on your local television network or radio station. You have a billboard for everyone to see. However, what you may not realize is that the curb appeal of your business plays a major role as well. And it all starts with the signage.
Custom Signage Can Give Your Baltimore Business the Edge You Need
“Signage is the least expensive but most effective form of advertising,” according to the International Sign Association. “Signage can be responsible for half of your customers – that’s right, 50 percent!”
A creative and, most importantly, aesthetically appealing sign can help your business stand out. Signs serve as a primary link between a business and its customers, according to the U.S. Small Business Administration (SBA). Unlike your other advertising and marketing outlets, your sign never stops working. It’s on the clock 24 hours a day, seven days a week, 365 days a year, creating the first impression of your business, telling people who you are and what you offer. So you have to ask yourself, “What kind of message is my current signage communicating to potential customers?” Perhaps it’s time to reevaluate your current signage and invest in new, custom signage.
“A well-designed, well-placed sign can generate huge profits, especially when part of an overall marketing strategy,” according to the International Sign Association. The SBA agrees, claiming the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as radio, televisions and newspapers.
In order to compete in today’s ultra-competitive marketplace, you need a sign that works with you, not against you.
Custom Signage in Baltimore
Here at Time Printers, we are confident that we can meet all of your signage needs in a timely and affordable manner, delivering affordable, state-of-the-art signage that will make you and your customers smile. Contact us today for a custom quote. Need help with the design? We can do that too.
Marketing Tip: Signs can also be effective for off-premises use.
To learn more about Custom Signage, give us a call today at 410.566.3005 You can also connect with Time Printers on Facebook, Twitter, Google+ and Pinterest as well.
