Press Kit Printing and Design Services to Help Market Your Business

Press Kit Printing and DesignIn today’s digital era, there is still something to be said for clean, professionally designed printed materials, like Press Kits. These kits are a great, concise way to provide reports and other media personnel with everything they need to know in an easy-to-read, branded packet. That’s what we like to call a win-win. Reporters receive everything they could possibly need to write an article, your company gets some much-needed publicity, and you further your branding efforts.

You want your press kit to be one-stop shopping for any journalist looking to write about your company.

“Reporters who are on deadline, working on way too many things, spread across multiple beats, going nuts, you want to make it easy for them to write about you,” says Leyl Master Black, managing director SparkPR, a public relations firm based in San Francisco.

Today, a well-designed press kit is just as important as having a website or Facebook page. However, putting together a press kit is not always as easy as you may think. This is where a professional printer, like Time Printers, can help.

Press Kit Printing from Time Printers

Time Printers is a full service printing products and services business located in Baltimore, Maryland. Our experienced sales team can help you design a press kit that will help promote your company, product, event, or whatever, and drive business. Our graphics team of experienced professionals can help you bring your vision to life in a timely and affordable manner.

Click Here for a FREE quote!

At Time Printers, we believe it is our job to make you look good. Our extensive history in customer service combined with the quality of our products, proves time and time again that we are not just printers, we’re innovators.

Putting Together a Press Kit

A well-designed press kit should include:

  1. Company overview. Who are you and what do you do? How long have you been around? Etc.
  2. Biographies. Talk about your company founders, CEO, chairperson, and any other key players. “It’s a great opportunity to differentiate and put a human face on the company,” says Lauren Selikoff, chief marketing officer for Allison & Partners, based in San Francisco.
  3. FAQs. Answer any questions a reporter might ask before they ask it.
  4. Recent press releases. Include at least one or two recent press releases.
  5. Art. It is also a good idea to include a CD of company images and B-roll footage of your company that reporters can use with their article.
  6. Contact information. Who should reporters contact for additional information?

“The benefit of having a press kit is having all of the information that you want people to know together in one spot,” said Selikoff.

To learn more about Press Kit Printing, please give us a call at 410.566.3005 or click here.  You can also connect with Time Printers on Facebook, TwitterGoogle+ and Pinterest as well.

This entry was posted on Wednesday, February 4th, 2015 at 3:22 pm. Both comments and pings are currently closed.