The Enduring Value of Printed Marketing Materials

The Enduring Value of Printed Marketing Materials

Printed marketing materials might seem behind the times, but your customers will still appreciate something they can hold.

Printed marketing materials might seem behind the times, but your customers will still appreciate something they can hold. That’s why no matter what form they are in, you should press on with your efforts to create the best looking printed marketing materials that you can. Here is a closer look at what that means.


Brochures are probably never going away. They are a useful way to give information about your company and provide an overview of all the products and services you can offer to your clients and customers. Whenever someone gets something tangible, they will appreciate it more and make the job of your salespeople easier as well.


High-quality digital images are essential, considering the way the industry has changed even within the last two decades. Infographics can still be engaging when printed out and are physical objects instead of being displayed on a screen. Posters are one way to show them off, but they can also be fold-overs, brochures, and one-sheets. 

Business Cards

Business cards are a classic method of marketing. These small cards are easy to slip into a pocket, a wallet, or a business. They contain vital information, such as names, addresses, email contacts, and phone numbers. Sharing information in a quick, bite-sized way is never going to be out of style, and it also makes networking so much easier than before, especially for any employees who are more introverted and aren’t the best conversationalists. 


Instruction manuals are always helpful. No matter what it is that you are selling, electronics and appliances of all kinds need to have guidelines to make them user-friendly. Even furniture needs to have guidelines.  


One-sheets put the spotlight on a product or service you would like to focus on. This emphasis shows how essential the item could be. These are also useful tools for your sales team to use, as they can sometimes be easier to read than a brochure. The world we live in today is ultra-busy, and that means time is money. While that saying might be trite, it isn’t any less accurate. 

Why They’re Important

Let’s close out with a look at why printed marketing materials are still so important in this day and age. Physical books and magazines might have taken a hit, but they haven’t gone extinct yet. Although slideshow presentations are essential, the printouts that accompany them are just as important, especially for end-users who might have poor eyesight. These printed marketing materials help make a mark on the imagination of your customers and help to project an aura of professionalism. Be taken seriously, and let Time Printers help you out. 

Let Time Printers Help With Your Design

Whether you know already how your marketing materials should look or you want further advice, Time Printers is here to help. We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can tackle all of your questions. Give us a call at 410-566-3005 and be sure to follow us on Facebook, Twitter, Pinterest, and LinkedIn for tips and to see what we have been working on and what we can do for you.


This entry was posted on Friday, August 16th, 2019 at 3:07 pm. Both comments and pings are currently closed.