Bookmarks don’t seem as exciting as many other types of marketing. They’re certainly not as flashy as a vinyl banner or a billboard, but if they get you the eyes of new customers, they’re doing their job.
These days, it’s safe to say that a lot of your marketing budget is directed at digital advertising, especially if your business is primarily, or even totally, online. You’ve got your targeted social media ads, your sponsored blog posts, and your banner ads locked down. Is there space or even a need for traditional print marketing in this digital age? Yes, especially when that print marketing is clever and niche enough to get your business extra attention. One example of this is the humble bookmark. Bookmarks don’t seem as exciting as many other types of marketing. They’re certainly not as flashy as a vinyl banner or a billboard, but if they get you the eyes of new customers, they’re doing their job. Here’s how to make bookmarks work for your business.
Who Uses Them
Obviously, bookmarks work great for book-related businesses, but they can work for anyone. There is almost always some tangential relationship to books: an anime con has manga, crafts stores have art books, hardware stores have DIY books, and more. There is a pretty good chance that you have potential customers who are picking up a book today – capitalize on it.
What They Include
Clearly, your promotional bookmarks have to include information about your business. They should have your logo, your website, and match your branding. They are also a good place to advertise a coupon or sale code, as long as you plan to leave it open for the life of the bookmark, to drive business to your online store. If you are partnering with another business, their information should go on the other side, but if not, you have two sides to use. Finally, remember to use a commercial printer so that your bookmarks can stand up to repeated use and still look great.
How People Get Them
There are many ways to get your promotional bookmarks into the hands of potential customers. First, like any other promo, you could simply give them out at trade shows or use them as a business card. This makes a lot of sense if your business or product is related to books or reading, even tangentially. Another way is to partner with a related business or entity, like a library or bookstore. You can use one side of the bookmark for your marketing and the other side for theirs and then allow them to give the bookstores out for free. This works for businesses that are directly book related, but will also work for those that aren’t. Finally, a slightly guerrilla tactic is to simply leave the bookmarks in books that people might buy or borrow. For instance, if your business sells cooking supplies, you could leave the bookmarks in all of the cookbooks at your local library or bookstore (this is likely to go over better if you get permission).
Let Time Printers Help With Your Design
Whether you know already how your marketing materials should look or you want further advice, Time Printers is here to help. We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can tackle all of your questions. Give us a call at 410-566-3005 and be sure to follow us on Facebook, Twitter, Pinterest, and LinkedIn for tips and to see what we have been working on and what we can do for you.