Archive for December, 2018

Making Your Rack Cards More Effective

Friday, December 14th, 2018
Making Your Rack Cards More Effective

Rack cards are a great marketing tool for almost any business, but like all printed marketing materials they work best when they are well designed and written.

Rack cards are a tremendous marketing tool for almost any business, but like all printed marketing materials, they work best when they are well-designed and written. Rack cards are similar to brochures and flyers, but smaller, usually 3.5” to 4” wide and 8.5” to 9” tall. You will often see them displayed on racks or carousels in airport or hotel lobbies. Often the inclination is to fill the small space with as much information as possible, but in this case, less is often more. A good design that incorporates the following four factors will make for a much more effective rack card. (more…)

The Importance of High Quality Images in Your Printed Advertisements

Friday, December 7th, 2018
The Importance of High Quality Images in Your Printed Advertisements

Prospective customers or clients may scroll past your text post or flip past your printed advertisements unless a high-quality image catches their eye.

Today, advertising and media hinge on the visual more than anything else. Prospective customers or clients may scroll past your text post or flip past your printed advertisement unless a high-quality image catches their eye. And making sure that your pictures and graphics are high-quality is hugely important. After all while, a picture says a thousand words about your business, with a poor-quality picture all those words are bad. (more…)