Much like newspapers, door hangers need short headlines.
Sometimes finding the most surprising ways to market your business brings greater success. That’s why custom-designed door hangers pay dividends. They are tangible objects that your audience can interact with; they have to pick them up, at least. These printed products are inexpensive and a quick way to spread word of mouth. Having volunteers distribute them helps expand your reach and positive buzz as well. Even so, many businesses aren’t making the most of this unique opportunity. Here’s how you can do it!
Come Up with Concise Headlines
Much like newspapers, door hangers need short headlines. The headline should be positioned on the front side, along the top edge. Don’t use colors that are indistinguishable from the background behind the text. Likewise, don’t give in to the temptation to use a fancy font. That won’t impress your prospective customers – it’ll just confuse them. Confused audiences will be less likely to engage with your item that way. Even a quick glance can make a difference, so capitalize on that!
Fill Out Both Sides of the Hanger
The front of the door hanger captures your reader’s attention. Even if there isn’t much more room to use on the front, the back can provide more details. Additional text is well worth it. That’s because related options aren’t expensive. This investment pays off in the long run, we promise!
Use Eye-Catching Color Combinations
As with many graphic design elements, you’ve got to be thoughtful about the colors you choose. Custom-designed door hangers allow you plenty of ways to exercise your imagination. Take that creativity up a notch and choose the right shades, palettes, and tones. What do we mean by this? Brighter colors are more effective than darker ones. Make sure your company’s logo is front and center. Give it as much of a colorful flourish as you can since this strategy draws the eye. Building brand association is easier than you might think. The psychology of colors is subtle, but it can sway the decisions of your recipients.
Include a Catchy Call-to-Action
Finally, create a call to action that inspires a response. That response could be as simple as using a coupon to get free food tacked onto orders (would you like some fries with that?) or scanning a QR code with their phone. Either way, make sure that your organization’s contact information is visible. Websites, phone numbers, and emails are all vital to converting your leads!
Let Time Printers Assist You with Your Printing Needs for the Rest of 2021!
Whether you already know how your latest print products should look or you want further advice, Time Printers is here to help! We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can answer all of your burning questions. Give us a call at 410-566-3005, and be sure to follow us on Facebook, Twitter, Pinterest, and LinkedIn for tips and see what we have been working on and what we can do for you. We hope to hear from you soon!
Tags: direct marketing, Door Hangers, marketing
