Rack cards are a great marketing tool for almost any business, but like all printed marketing materials they work best when they are well designed and written.

Rack cards are a tremendous marketing tool for almost any business, but like all printed marketing materials, they work best when they are well-designed and written. Rack cards are similar to brochures and flyers, but smaller, usually 3.5” to 4” wide and 8.5” to 9” tall. You will often see them displayed on racks or carousels in airport or hotel lobbies. Often the inclination is to fill the small space with as much information as possible, but in this case, less is often more. A good design that incorporates the following four factors will make for a much more effective rack card. (more…)