Bookmarks don’t seem as exciting as many other types of marketing. They’re certainly not as flashy as a vinyl banner or a billboard, but if they get you the eyes of new customers, they’re doing their job.

These days, it’s safe to say that a lot of your marketing budget is directed at digital advertising, especially if your business is primarily, or even totally, online. You’ve got your targeted social media ads, your sponsored blog posts, and your banner ads locked down. Is there space or even a need for traditional print marketing in this digital age? Yes, especially when that print marketing is clever and niche enough to get your business extra attention. One example of this is the humble bookmark. Bookmarks don’t seem as exciting as many other types of marketing. They’re certainly not as flashy as a vinyl banner or a billboard, but if they get you the eyes of new customers, they’re doing their job. Here’s how to make bookmarks work for your business. (more…)