Archive for September, 2020

3 Things People Commonly Get Wrong About the Printing Industry: What Do You Need to Know?

Friday, September 25th, 2020
3 Things People Commonly Get Wrong About the Printing Industry: What Do You Need to Know?

Here are some of the most frequently misunderstood elements of the printing industry that we can unravel for you. What is the truth?

As with many industries, the printing industry is mysterious to outsiders. Tangible documents remain the centerpiece of the printing process, even as digital documents and cloud storage surpass file cabinets and binders full of important papers. Here are some of the most frequently misunderstood elements of the printing industry that we can unravel for you. What is the truth? Well, the truth is out there. We invite you to find out more (more…)

What Should You Include in Your Business Cards?

Friday, September 18th, 2020
What Should You Include in Your Business Cards?

Business cards have been an important part of marketing for decades. They represent something tangible that your audience can take with them and hang onto for future reference.

Business cards have been an important part of marketing for decades. They represent something tangible that your audience can take with them and hang onto for future reference. Networking doesn’t always have to be conducted only at large conferences; even in the age of social media (and social distancing) business cards can still help take your company to the next level. So what should you include? Let’s find out! (more…)

The Value of Print Embellishments

Friday, September 11th, 2020
The Value of Print Embellishments

Print has withstood the test of time and cemented itself as a wonderful and effective way to sufficiently target customers in an efficient manner.

All marketers and promoters understand the importance of print embellishments. But, being used in an effective and efficient way can be more challenging and require a certain level of nuance and planning. In fact, print has withstood the test of time and cemented itself as a wonderful and effective way to sufficiently target customers in an efficient manner. Intensifying engagement is key. Here are some of the amazing reasons print embellishments provide immense value to your business.

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Time To Advertise Your Online Store with Bookmarks

Friday, September 4th, 2020
Time To Advertise Your Online Store with Bookmarks

Bookmarks don’t seem as exciting as many other types of marketing. They’re certainly not as flashy as a vinyl banner or a billboard, but if they get you the eyes of new customers, they’re doing their job.

These days, it’s safe to say that a lot of your marketing budget is directed at digital advertising, especially if your business is primarily, or even totally, online. You’ve got your targeted social media ads, your sponsored blog posts, and your banner ads locked down. Is there space or even a need for traditional print marketing in this digital age? Yes, especially when that print marketing is clever and niche enough to get your business extra attention. One example of this is the humble bookmark. Bookmarks don’t seem as exciting as many other types of marketing. They’re certainly not as flashy as a vinyl banner or a billboard, but if they get you the eyes of new customers, they’re doing their job. Here’s how to make bookmarks work for your business. (more…)