Archive for September, 2020

3 Things People Commonly Get Wrong About the Printing Industry: What Do You Need to Know?

Friday, September 25th, 2020
3 Things People Commonly Get Wrong About the Printing Industry: What Do You Need to Know?

Here are some of the most frequently misunderstood elements of the printing industry that we can unravel for you. What is the truth?

As with many industries, the printing industry is mysterious to outsiders. Tangible documents remain the centerpiece of the printing process, even as digital documents and cloud storage surpass file cabinets and binders full of important papers. Here are some of the most frequently misunderstood elements of the printing industry that we can unravel for you. What is the truth? Well, the truth is out there. We invite you to find out more (more…)

What Should You Include in Your Business Cards?

Friday, September 18th, 2020
What Should You Include in Your Business Cards?

Business cards have been an important part of marketing for decades. They represent something tangible that your audience can take with them and hang onto for future reference.

Business cards have been an important part of marketing for decades. They represent something tangible that your audience can take with them and hang onto for future reference. Networking doesn’t always have to be conducted only at large conferences; even in the age of social media (and social distancing) business cards can still help take your company to the next level. So what should you include? Let’s find out!

Your Logo 

Your company’s logo is immensely important. It is the bedrock of your brand, and that means you can’t exclude it from your new-look business cards. Even if you update your logo every few years, you can’t keep using outdated cards just because you don’t want to go through the rigamarole of having to produce new stacks of them. Business owners and employees alike can ensure that their agency thrives by making the logo the focal point of their cards. 

Your Tagline 

Don’t forget to include your company’s tagline as well. Your tagline can help explain what your company does and what your audience can expect you to do for them, especially if what you do isn’t self-evident in your name already. 

Your Most Commonly Used Name 

Adding your name to your business card is also important; this becomes even more urgent when you run your own business, an online business, or a small startup. Make sure your name is consistent with your other official professional representations. 

What You Do 

Likewise, you’ve got to indicate your role on the business card. Generic cards handed around to everyone on your team is nifty, but if you are in a position of authority, then you can request custom-made business cards for you to distribute instead. To that end, you should clarify what you do along with what your job title is – especially if it isn’t clear at first glance. 

Company Phone Number 

The company phone number is also essential. It is another avenue for introduced customers to reach out and get in touch with you. Be sure to specify the type of number it is, whether it is for an office landline or a mobile number. 

Ways to Get in Touch and Where You Are 

Finally, there are two smaller considerations that many businesses often overlook when it comes to great-looking business cards. Texting, email, and other written forms of communication are just as important to your customers. Also, be sure to tell them where your business is: this is even more crucial if you are in the process of changing locations or moving to new premises. 

Let Time Printers Help With Your Design

Whether you know already how your marketing materials should look or you want further advice, Time Printers is here to help. We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can tackle all of your questions. Give us a call at 410-566-3005 and be sure to follow us on Facebook, Twitter, Pinterest, and LinkedIn for tips and to see what we have been working on and what we can do for you.

The Value of Print Embellishments

Friday, September 11th, 2020
The Value of Print Embellishments

Print has withstood the test of time and cemented itself as a wonderful and effective way to sufficiently target customers in an efficient manner.

All marketers and promoters understand the importance of print embellishments. But, being used in an effective and efficient way can be more challenging and require a certain level of nuance and planning. In fact, print has withstood the test of time and cemented itself as a wonderful and effective way to sufficiently target customers in an efficient manner. Intensifying engagement is key. Here are some of the amazing reasons print embellishments provide immense value to your business.

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Time To Advertise Your Online Store with Bookmarks

Friday, September 4th, 2020
Time To Advertise Your Online Store with Bookmarks

Bookmarks don’t seem as exciting as many other types of marketing. They’re certainly not as flashy as a vinyl banner or a billboard, but if they get you the eyes of new customers, they’re doing their job.

These days, it’s safe to say that a lot of your marketing budget is directed at digital advertising, especially if your business is primarily, or even totally, online. You’ve got your targeted social media ads, your sponsored blog posts, and your banner ads locked down. Is there space or even a need for traditional print marketing in this digital age? Yes, especially when that print marketing is clever and niche enough to get your business extra attention. One example of this is the humble bookmark. Bookmarks don’t seem as exciting as many other types of marketing. They’re certainly not as flashy as a vinyl banner or a billboard, but if they get you the eyes of new customers, they’re doing their job. Here’s how to make bookmarks work for your business. (more…)