Archive for the ‘Rack Cards’ Category

Making Your Rack Cards More Effective

Friday, December 14th, 2018
Making Your Rack Cards More Effective

Rack cards are a great marketing tool for almost any business, but like all printed marketing materials they work best when they are well designed and written.

Rack cards are a tremendous marketing tool for almost any business, but like all printed marketing materials, they work best when they are well-designed and written. Rack cards are similar to brochures and flyers, but smaller, usually 3.5” to 4” wide and 8.5” to 9” tall. You will often see them displayed on racks or carousels in airport or hotel lobbies. Often the inclination is to fill the small space with as much information as possible, but in this case, less is often more. A good design that incorporates the following four factors will make for a much more effective rack card. (more…)

Use Rack Cards to Boost Your Business This Holiday Season

Friday, November 16th, 2018
Use Rack Cards to Boost Your Business This Holiday Season

By using rack cards, you can get more attention that you’ve had.

Before you know it, the holidays will be here. There’s still time to gain more customers before the frenzy begins, though. By using rack cards, you can get more attention that you’ve had. The secret is knowing how to do it well. Read on to find out how these cards can boost your business just in time for the holiday rush. (more…)