Posts Tagged ‘Design’

Press Kit Printing and Design Services to Help Market Your Business

Wednesday, February 4th, 2015

Press Kit Printing and DesignIn today’s digital era, there is still something to be said for clean, professionally designed printed materials, like Press Kits. These kits are a great, concise way to provide reports and other media personnel with everything they need to know in an easy-to-read, branded packet. That’s what we like to call a win-win. Reporters receive everything they could possibly need to write an article, your company gets some much-needed publicity, and you further your branding efforts.

You want your press kit to be one-stop shopping for any journalist looking to write about your company.

“Reporters who are on deadline, working on way too many things, spread across multiple beats, going nuts, you want to make it easy for them to write about you,” says Leyl Master Black, managing director SparkPR, a public relations firm based in San Francisco.

Today, a well-designed press kit is just as important as having a website or Facebook page. However, putting together a press kit is not always as easy as you may think. This is where a professional printer, like Time Printers, can help.

Press Kit Printing from Time Printers

Time Printers is a full service printing products and services business located in Baltimore, Maryland. Our experienced sales team can help you design a press kit that will help promote your company, product, event, or whatever, and drive business. Our graphics team of experienced professionals can help you bring your vision to life in a timely and affordable manner.

Click Here for a FREE quote!

At Time Printers, we believe it is our job to make you look good. Our extensive history in customer service combined with the quality of our products, proves time and time again that we are not just printers, we’re innovators.

Putting Together a Press Kit

A well-designed press kit should include:

  1. Company overview. Who are you and what do you do? How long have you been around? Etc.
  2. Biographies. Talk about your company founders, CEO, chairperson, and any other key players. “It’s a great opportunity to differentiate and put a human face on the company,” says Lauren Selikoff, chief marketing officer for Allison & Partners, based in San Francisco.
  3. FAQs. Answer any questions a reporter might ask before they ask it.
  4. Recent press releases. Include at least one or two recent press releases.
  5. Art. It is also a good idea to include a CD of company images and B-roll footage of your company that reporters can use with their article.
  6. Contact information. Who should reporters contact for additional information?

“The benefit of having a press kit is having all of the information that you want people to know together in one spot,” said Selikoff.

To learn more about Press Kit Printing, please give us a call at 410.566.3005 or click here.  You can also connect with Time Printers on Facebook, TwitterGoogle+ and Pinterest as well.

Professional Business Forms: Design and Printing Services in Baltimore

Wednesday, October 22nd, 2014

Business Forms BaltimoreIn Baltimore’s ultra-competitive business world, it pays to stand out!

When you think about your brand, what comes to mind? Your logo? Your company colors? Branding goes way beyond simple graphics and logos. Branding encompasses EVERYTHING your clients and potential customers come into contact with. So maybe it’s time you re-think your current brand strategy.

“Brands are psychology and science brought together as a promise mark as opposed to a trademark,” explains Scott Goodson, the founder of StrawberryFrog. “Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable.”

Your company’s brand should be carried throughout your advertising and marketing collateral, from your business envelopes to your letterhead, business cards, and even your business forms. It’s important that your forms have the same look and feel as any marketing piece you might develop. Consistency is key, or so they say.

“Branding is fundamental,” says Goodson. “Branding is basic. Branding is essential. Building brands builds incredible value for companies and corporations.”

Professional Business Forms: Design and Printing Services in Baltimore

Time Printers is a full service printing products and services business located in the Baltimore area. Allow our sales team to help you design custom business forms for your company, forms that will help you make a lasting impression with potential contacts. Whether you need carbonless forms, full color or black and white, hole-punched, stapled, or numbered, we are confident in our ability to not only meet your needs, but exceed your expectations.

Benefits of Branding

  1. Promotes Brand Recognition: People prefer to do business with companies they are familiar with. A strong brand identity will help increase business recognition and thus profitability.
  2. Set Your Business Apart: It never pays to blend into the crowd, especially not in today’s ultra-competitive business world. A strong brand identity can help you set yourself apart from the crowd.
  3. Your Brand Represents Who You Are: A strong brand identity will help convey your business ideals in a quick, visually pleasing manner.
  4. And So Much More!

To learn more about Business Forms – Design and Printing, give us a call today at 410.566.3005 or click here. You can also connect with Time Printers on Facebook, TwitterGoogle+ and Pinterest as well.