Bookmarks: Keepsakes as Marketing Tool

Bookmarks: Keepsakes as Marketing Tool

Bookmarks are a wonderful thing, they truly are. They make great keepsakes, no matter what occasion you are trying to mark.

Bookmarks are a wonderful thing, they truly are. They make great keepsakes, no matter what occasion you are trying to mark. Custom-printed bookmarks are also another way to help make your business stand out from the crowd in an unconventional but attention-grabbing way. So, with that being the case, let’s discuss how bookmarks can double as both lovely keepsakes and smart marketing tools. 

As a Marketing Tool 

So first of all, increasing your brand awareness is going to be take some creative thinking. That’s one of the reasons why a bookmark can be such an effective marketing tool. It’s a quick way to spotlight what it is your business does and how you can serve your customers. The visuals you create will need to be more complex, more captivating, and ultimately, much more compelling to your audience! 

Using Them to Promote Your Business 

A bookmark is a humble item that can often be replaced with napkins or scraps of paper – so why should you even invest? Well, they can be a great asset to your business. They serve as miniature flyers, and can also be eye-catching ways to boost your online presence. It also helps in terms of networking – which has been transformed since the rise of social media. Memes, jokes, quotes, and even calendars are all fantastic ways to improve the look of your business bookmarks.

Use Them as Commemorative Tickets

Larger events predicated on gatherings, such as concerts, conventions, and sports events are all on hold for the time being. No one is sure when the COVID-19 pandemic will be overcome, so our society has been attempting to cope as well as it can over the past eight months or so. Did you know that you can use bookmarks as commemorative tickets? Whether it was for a special anniversary for your church or the first-ever live-streaming performance by your band, you can send your parishioners and fans special limited-edition tickets as a genuine thank-you for their unwavering support.   

As Interesting Souvenirs 

Speaking of which, let’s talk about how bookmarks can function as souvenirs. As you know, brochures were the king of hospitality-based souvenirs for a long time, but times are changing. One way to make sure your guests never forget their memorable experience is to send them a bookmark – even if you can’t do it in person!

Let Time Printers Help With Your Design

Whether you know already how your marketing materials should look or you want further advice, Time Printers is here to help. We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can tackle all of your questions. Give us a call at 410-566-3005 and be sure to follow us on Facebook, Twitter, Pinterest, and LinkedIn for tips and to see what we have been working on and what we can do for you.


This entry was posted on Thursday, December 3rd, 2020 at 1:24 pm. Both comments and pings are currently closed.