Creating an impactful logo is kind of a big deal.
Creating an impactful logo is kind of a big deal. Actually, no, let us rephrase that. It’s a gigantic deal. Graphic design is a vital component of marketing because it helps you build some brand association in the minds of your customers. Your employees make the magic happen, but there’s no doubt that your audience will be the lifeblood of your company. Join us as we stroll through guidelines for different sectors, industries, and fields!
Artistic Outlets and Creative Impulses
Artists, creators, and dreamers turn abstract thoughts into concrete results. Why not have a bold new logo that represents such an innovative spirit? Leaning on references is a great approach, but beware of the hazards of plagiarism – such accusations can cause your growing business venture to crash and burn.
- Iconography: First off, let’s talk about the usage of icons in your new-look logo design. The graphics you come up with should represent the type of art or media you work with every day. For instance, painters and photographers should employ minimal lines or create silhouettes associated with common tools of your trade – such as paintbrushes or camera lenses!
- Typography: Next, we must discuss the typography that you arrange. More formal business pursuits, such as the financial or insurance industries, call for reserved graphics and logos that are slick and professional. Meanwhile, if you’re looking to build a brand for your travel blog, then you can afford to be a bit more fast and loose with the font and typeface!
- Harmonizing the Colors: We can’t forget about the proper use of colors. Strive for a sense of unity and harmony. Otherwise, playing around with hues and shades could spin out of control and leave your image looking haphazard and chaotic.
For Boosting Your Small Business
- Iconography: Moving right along now, the icons associated with your small business carry a large amount of weight. Startups should focus their creativity on the types of services or products they sell. Punny symbolism or playing off of something relevant to what you do can also be a big help.
- Typography: Fonts can either leave a good first impression or a not-so-good one. Choose carefully. Always remember that sans serif fonts and plain old serif fonts look different from one another.
- Using the Right Colors: Finally, be sure to use the right colors for each of the new logos you test. Cooler monochromatic color choices (in the sense of temperature and not panache) are popular, but experimenting with gradients and complementary colors can be a surprising difference-maker!
Let Time Printers Assist You with Your Upcoming On-Demand Printing Needs for the Rest of 2021!
Whether you already know how your latest print products should look or you want further advice, Time Printers is here to help! We service all of Baltimore, Hunt Valley, and Towson. Our team of professionals can answer all of your burning questions. Give us a call at 410-566-3005, and be sure to follow us on Facebook, Twitter, Pinterest, and LinkedIn for tips and see what we have been working on and what we can do for you. We hope to hear from you soon!