Marketing Tips for Small Businesses During the Holiday Season


    If you haven’t already started your holiday marketing efforts, now’s the time!

We’re in the midst of the holiday season right now—we’ve made it through Thanksgiving and Black Friday, but there are still many holidays ahead of us. These times present small businesses with an opportunity to make plenty more sales but you’ve got to be organized and be creative with your approach. If you haven’t already started on your holiday marketing approach, now’s the time! Let’s take a look at some ideas.

Throw in Gifts

Sweeten the deal for your customers a bit by throwing in a gift when they make a purchase. It could be something small like an informational product or just a coupon, or depending on what your industry is, it could be a smaller, inexpensive product. Either way, it shows that you’re in the spirit of giving and makes people much more likely to want to shop with you again.

Use Decorations

Marketing isn’t always about producing fancy brochures and flyers (though it sure can help!), sometimes all you need is some holiday spirit. To show off that sense of joy, try decorating your storefront if your business has one. It can be a great way to draw some attention and make people feel like they want to come into your store. If you don’t have a physical location but you do have a website, you can even try swapping out your website’s banners for more festive options.

Be Active on Social Media

Try not to take a  vacation from social media just because it’s the holidays. This is a great time to stay active and let your consumers know what kind of sales or deals you’re offering for the holidays. Encourage your followers to share videos and take photos in your newly decorated store! It’s a great way to spread some holiday cheer and show people that you’re apart of the community.

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This entry was posted on Friday, December 15th, 2017 at 4:29 pm. Both comments and pings are currently closed.