4 Creative Ways To Market Your Startup on a Budget

Two women at a meeting in a cafe holding a digital tablet

Ready to get your startup off the ground?

When funds are low but the will to succeed is high, the only thing that’s going to keep your startup business afloat is a little creativity. Don’t rely on Facebook ads or Google reviews to jump start your business. Instead, try your hand at these 4 creative marketing strategies to place your business in the spotlight.

Engage with Your Audience

As an entrepreneur, your instinct may be to sell yourself and your brand to everyone you meet. While this is an effective way of getting someone to remember your name, it isn’t an effective way to gain a person’s trust. Rather than spewing facts and data at potential investors, engage with them. Have real, honest discussions about what you have in common.

Increase Your Online Presence

You most likely have some sort of social media presence, but you’re going to need to take one step further. Utilize keywords, hashtags, and other online tools that are going to link your content to articles related to your business. People will be able to discover your business organically, rather than waiting for you to come to them.

Utilize Coupons

This concept may seem outdated, but everyone loves a good bargain. Research shows that customers are much more likely to purchase a product that they known they aren’t paying full price for. This idea may change as your business grows and becomes more successful, but it’s smart to start off humbly.

Don’t Underestimate Flyers

An online presence may be a necessity, but tangible marketing tools like flyers, brochures, and signs are still the best way to get someone’s attention. Tangible marketing tools are an affordable, eye-catching way to get your name out to your target audience.

Need Marketing Materials? Call Time Printers!

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This entry was posted on Friday, February 17th, 2017 at 6:10 pm. Both comments and pings are currently closed.