Archive for the ‘Direct Marketing’ Category

Benefits of Direct Marketing

Friday, April 8th, 2022
Benefits of Direct Marketing

Direct marketing tactics could be done online and offline and include email marketing, targeted ads, text messages, direct mail marketing, telemarketing, or events.

If your goal is to have a successful marketing campaign, direct marketing is necessary. As its name suggests, direct marketing presents information about your company, a product, or service directly to the customer. These tactics could be online and offline and include email marketing, targeted ads, text messages, direct mail marketing, telemarketing, or events. On the other hand, indirect marketing allows leads to find your company. For example, blogging is an indirect way that a potential customer can learn about your products, services, and company and hopefully feel persuaded to learn more or make a sale. Here are the benefits of direct marketing.  (more…)

Different Types of Direct Marketing

Friday, April 1st, 2022
Different Types of Direct Marketing

Direct marketing targets and communicates with consumers directly providing them with information regarding specific topics, events, products, or services.

Direct marketing communicates directly to the consumer without using an advertising go-between. It involves presenting information to a target audience interested in purchasing a product or service. When most effective, direct marketing converts audiences into consumers. At the minimum, direct marketing persuades audiences to visit a company’s website, sign up for a mailing list, or call the company for more information. It’s a disservice not to invest in direct marketing because it helps with a company’s growth and is usually the first impression a person has of a particular company. Here are six different types of direct marketing that could help your company grow.  (more…)

4 Tips for Making Your Direct Mail Campaign More Effective

Wednesday, December 1st, 2021
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With social media being all the rage, direct mail campaigns may seem outdated. But that’s not entirely true!

Do you rely on snail mail? With social media being all the rage, direct mail campaigns may seem outdated. But surprisingly enough, you can still take steps to make it much more effective than your wildest dreams. Even if your competitors downplay how useful this technique is, you can take advantage of their poor judgment. We’ve put together a list of tips and tricks for maximizing your investment in these printed products. So what should you do? (more…)

How to Custom Design Great-Looking Door Hangers

Friday, August 20th, 2021
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Much like newspapers, door hangers need short headlines.

Sometimes finding the most surprising ways to market your business brings greater success. That’s why custom-designed door hangers pay dividends. They are tangible objects that your audience can interact with; they have to pick them up, at least. These printed products are inexpensive and a quick way to spread word of mouth. Having volunteers distribute them helps expand your reach and positive buzz as well. Even so, many businesses aren’t making the most of this unique opportunity. Here’s how you can do it!  (more…)

These Nifty Printing Products Will Get Your Nonprofit Organization Going!

Friday, August 6th, 2021
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Sometimes, doing some good in the world requires dedication and hard work. These great printing products will help you accomplish that goal!

Congratulations on starting your very own business! Sometimes, doing some good in the world requires dedication and hard work. A little bit of ingenuity won’t go wrong either. Suppose your nonprofit organization is struggling to get back up to speed. The pandemic isn’t quite over, and we might still be in it for the long haul, so that is an opportunity you might be able to use to your advantage. These great printing products will help you accomplish that goal (more…)

The Benefits of Utilizing Direct Consumer Mail

Friday, October 25th, 2019
The Benefits of Utilizing Direct Consumer Mail

That said, there are several reasons why using direct consumer mail is suitable for your business. Let’s find out what these benefits are!

Stepping up the marketing campaign for your business can be a tricky prospect. After all, due to a lengthy rebranding process, your customers and clients won’t know who you are anymore. That said, there are several reasons why using direct consumer mail is suitable for your business. Let’s find out what these benefits are! (more…)