How to Make Your Catalog Stand Out


Your catalog may be the first point of contact for your customers, so it’s crucial that it stands out.

At Time Printers, we’re happy to offer exceptional catalog printing services that can help you boost the visibility of your business. Your catalog is meant to present your product or service to a potential customer without coming off as too much like a sales pitch. It should be factual and informative, while still offering the bells and whistles of purchase options and a hint of sales rhetoric. The catalog has long been a necessary, straightforward tool in sales, but it requires the same quality of design as any other kind of advertisement you may have. That said, how do you make your catalog stand out among the crowd?

Knowing Your Audience

First and foremost, you’ll want to be familiar with your audience. Are they younger or older? Do they seem to have preferences for some of your ads? Gaining this basic insight into who you’re selling to will definitely help you figure out what kind of catalog you need. Take, for example, a company that sells toys. Their art and image direction is much more likely to be bright and fun, so that’s where their catalog should go as well. Knowing your audience really helps you figure out how you should establish your brand’s identity.

Bright, Original Designs

The easiest way to make your catalog stand out is using contrast. That means colors that stand out and are appealing to the eye. Brighter colors, like bright reds and yellows, will definitely make your catalog more noticeable among the piles of mail some folks get. Catalogs are great because they can be image heavy. Take professional photos of all your products and load them into the catalog so people know exactly what they’re getting.

Considering Priorities

While designs with flare are important, you don’t want to overcrowd the page. Remember the point of your catalog: sales. You want it to flow from page to page, almost like a tour of what your business offers. Be careful not to load up too much content otherwise you’ll just make your readers feel like they’re getting a chore done!

Business Catalogs From Time Printers!

Time Printers is here to offer your business whatever printed materials you need to succeed.

Time Printers is a full-service printing products and services business located in Baltimore, Maryland. Our graphics team of experienced professionals can help you bring your vision to life in a timely and affordable manner. Our unique portfolio speaks for us and our quality services.

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To learn more about our high-quality catalog design services, please give Time Printers a call at 410.566.3005. At Time Printers, we believe it is our job to make you look good! Quality products can help your business make a lasting impression on your customers and clients.

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This entry was posted on Friday, July 28th, 2017 at 8:43 pm. Both comments and pings are currently closed.