One of the biggest shopping seasons of the year is about to hit us like an economic hurricane. That means there’s no time like the present to step up your marketing efforts. Direct mail remains a highly-effective tactic for driving up interest in what you have to offer. Another easy way to capture your customers’ attention is to design and print glossy product catalogs. What are they, and how do you get them in the hands of your target audience? Let’s talk about it! (more…)
Archive for November, 2021
A Guide to Creating Your Next Product Catalog
Friday, November 19th, 2021Get Ready for 2022 with Some Custom Calendars!
Friday, November 12th, 2021With the end of 2021 on the horizon, it’s time to look forward to the future. At this point, we’ve got a little bit over a full month left before 2022 dawns. What does that mean for you, and perhaps, your small business? Get a head start on your next run of custom calendars! Did you know that you can pair them with postcards and greeting cards? That’s very much true. Even so, such a strategy could be too complex for a newcomer to the world of professional printing. (more…)
Learn the Lingo: Common Printing Vocabulary Terms and Jargon
Friday, November 5th, 2021Most commercial printing professionals will use specific jargon that is known within the industry. There are some unique words and phrases that many in the field understand. But they also sound strange to those who are not in the industry. The reality is, many without a proper understanding of the printing terminology can be overwhelming when looking to complete a project. Ultimately, there are tools that you can get and resources available to understand all the commercial printing jargon better. Here is a helpful guide to better understand all the different jargon associated with commercial printing services. (more…)